De Beers Diamond Jewellers opened in Beijing, marking its first store on Mainland China, as it looks to capitalize on growing consumer demand for diamonds in the country. De Beers research indicated that consumer demand for diamonds in China grew an estimated 25 percent in 2010 with bridal solitaires accounting for about 50 percent to 60 percent of total sales during the year. The company expects demand in China and India to spur growth for the diamond industry in the near term.
The new store is located at Skin Kong Place, a luxury shopping area in Beijing and opened with a new addition to the Talisman Collection on display. The “Pink Talisman Medal,” which was specially designed for the launch, features a rare pink rough diamond at its center; surrounded by white rose-cut diamonds and a mix of white and fancy pink polished round diamonds, set in pink gold.
De Beers Diamonds Jewellers CEO, François Delage, hosted the opening. “We are excited to open our first store in Mainland China, enabling us to fully share our exceptional passion and expertise in diamond selection, craftsmanship, and diamond jewelry design with one of the largest and most discerning markets in the world,” Delage said in a statement.
Ref : www.jckonline.com