According to the US Census Bureau’s 2011 Statistical Abstract some 4 million Americans attend a basketball game one each month. To that end, Gameplan Concepts, a division of Lamont Jewelry brands recently unveiled a diamond-studded line of National Basketball Association jewelry for men and women.
Diamond and 18k gold pieces featuring NBA team and league logos are available starting at $1,500. Currently, the line is only available through Geary’s in Beverly Hills, though Gameplan aims to secure more retail accounts. Each piece is individually numbered, and limited-edition collector sets feature 30 team logos, the 2011 NBA All-Star logo, as well as the NBA Logo, and are priced from $95,000 to $495,000.
Abstract from http://www.jckonline.com, posted on February 16, 2011 & written by Jennifer Heebner, Senior Editor
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