Not Chopard. Its strategy: Don’t say a word.
The company issued a media release on Monday about an 85.28 ct. colorless emerald-cut diamond “of extreme purity matched by sparkling whiteness”—like the legendary Koh-I-Noor (read here) from the Golconda mine in India—that it now owns, but wouldn’t release any additional information.
“The extreme whiteness and clarity of the stone acquired by Chopard places it in the IIA class, an extremely rare and pure category accounting for approximately 1 percent of all diamonds,” states the press release.
We also know that the stone is available for purchase, and a finished piece of jewelry will be crafted with the purchaser’s input.
Adapted from www.jckonline.com, by Jennifer Heebner, Senior Editor dated February 9, 2011