The glitter of gold is always enhanced by fear of financial collapse. Prices for gold has soared more than 300% and within the past few months it has risen by over 30%.
At the JCK Jewelry Trade Show in Las Vegas from 4th June to 7th June, the Hon Group of Korea introduced the Gold Rush Kiosk. The Kiosk is a 42-inch touch screen machine that allows customers to purchase solid 24K gold bar cards of their preferred weight and size using cash or credit card. Bars are available in six weights, 0.5g/ 1.0g/ 2.0g/ 3.0g/ 5.0g/ 10.0g and will be available for purchase inside of Las Vegas Hotels, casinos, cruise lines, airports, malls, department stores and jewelry stores.
The price of the gold bar follows quite closely that of the global market price of gold.
The Hon Corp., a Korean jewelry group and manufacturer with branches in New York and Hong Kong, unveiled its first Gold Rush vending machine in June 2009 in Seoul. Hon now has 20 machines in stores throughout Korea. The gold-bar cards are the size of credit cards and range from 0.5 gram to 10 grams. A customer can get a card right out of the machine or have it sent to a specific address. “We wanted to change the role of gold, not only as an investment but as a gift,” says David Lee, general manager of Hon.
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